Today, information in the crypto space is deeply fragmented, and people rely mostly on the projects that are able to generate hype.
One Alpha tried to be the single source of truth for the industry.
Talking to customers, it became apperant that when I'm conducting research for a blockchain company, people want a single source of truth to look at.
- There's no one single repository when conducting research about the industry, e.g Deal Flow
- It's hard to find the people that fill a certain role at a certain company, or if you want to find people from companies in a certain lifecycle step (pre-ico, post-ico, etc...).
We started by mapping out the different screens and actions a user might go through to solve the problems listed above
Once we agreed on the major screens and components, I started working on a functional prototype to discuss different possible UI direction
Once the prototype was complete, and we ran some hallway tests to see it made sense to other people, I worked with our fantastic visual designer to complete the design.
Another aspect of this project was to collaborate and build a similar database, but for regulation rather than individual projects.
The toughest challenge in this entire project, was actually the back office where analysts go over information that's been scanned