As a company trying to power the internet of value, one of the most basic building blocks we know we had to build is Storage. This was an attempt to become the obvious solution for app developers that need this component in their stack.
Talked to users of competing products, and documented it using Tomer Sharon's awesome method.
The insights we got allowed us to identify several types of problems people face, I'd say the main ones are:
Doing this research allowed us to uncover certain "jobs" people hire our product to do
When I'm managing the funds of a business holding digital assets,
Before starting to think about the UI, we mapped out all the possible flows a person might go through to solve the problems we identified
After we know what the flow looks like, I sketched out some of the main screens and components, using fast drafts to explore multiple alternatives
Once we understood what the general features are, I created a clickable prototype to have a way to discuss potential solutions with the team
After several iterations, we agreed on which functionality is required in each step, and I could move to detailed design.
Seeing as we were ready to move to detailed design, I created a mood board to help me create a visual language that's luxurious, to match our clients which are financial institutions, but at the same time feel modern.
Making sure of course everything works on mobile devices and tablets.
The onboarding for this project required special attention, since a lot of information is required in order to start conducting business as a regulated custodian.
As well as a mobile version
Since the product had several different teams working on it, it was important for developer velocity and design consistency that we extract a design system that will be reused across the different code bases.